주요업무내용

At LG, innovation is the foundation of everything we do. We make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we make “Life Good” – from home appliances, consumer electronics to business innovations in digital signage and air conditioning.

The Product Manager is responsible for comprehensive product-related matters, sales targets, as well as P&L ownership.

PRINCIPAL RESPONSIBILITIES:

 Product Management: Oversee all product-related activities across Canadian channels
 Communication: Coordinate with sales teams and internal counterparts to implement product strategies
 Sales Support: Develop pricing models and promotional plans to increase market share and floor spots
 Market Analysis: Analyze sales and market trends to identify gaps and opportunities
 Logistics Oversight: Monitor production, shipping schedules, and logistics
 Product Launch: Plan and execute new product launches
 Competitive Analysis: Analyze competition and support merchandising planning
 Market Share Monitoring: Conduct store visits and gather market intelligence to identify competitive issues
 Communication with Factory/HQ: Regular correspondence with the factory and HQ division for product and marketing support
 Data Management: Maintain accurate product information in the system
 Event Support: Support new product introduction events and training events
 Marketing Collaboration: Assist the marketing team in producing marketing materials and training modules
 Supply Chain Support: Analyze PSI by model and address issues
 Marketing Execution: Collaborate with marketing and online brand shop teams to execute promotional activities
 Cross-Organizational Communication: Liaise with the Customer Value Innovation team on product-related matters