[What the role is]
 We are looking for a passionate and experienced individual with experience in marketing and partnership development to join our team at Singapore Tourism Board, Korea office.

About the Organisation
The Singapore Tourism Board (STB) is the lead government agency that champions the development of Singapore's tourism sector, positioning it as one of the country's key service sectors and economic pillars. We undertake the marketing and promotion of Singapore as a tourism destination, to drive quality visitor arrivals and tourism receipts to Singapore. 
As a global hub for innovation, business, and culture, Singapore invests deeply in next-generation tourism solutions and experiences that redefine how people experience and engage with a destination.
At the STB Korea office, our team promotes Singapore through a diverse range of partnerships across trade, media and content, and identify opportunities for high growth brands/ concepts to be anchored in Singapore.
Our team is diverse with a global mindset. People are at the heart of everything we do and we stand by the values to be reliable, fair and honest (Integrity), succeed, bond and learn as a team (Team), dare to speak, dream and do (Courage), be caring, nurturing and have respect for one another (Care) and believe in our purpose and be driven to excel (Passion)!

Division/Department
North Asia/ Korea

Employment Type

• Permanent
• Contract
• Supernumerary

Duration of job
2 years, with option for permanent position
 

[What you will be working on]
 As a team member of STB Korea, you will be required to work on projects that complements the market development strategies to attract visitors to Singapore. Key areas include but not limited to:

1. K-pop: Lead business development opportunities to diversify the existing Kpop portfolio to build a good pipeline of partners and to cultivate business partners for cost effective engagements of Kpop artistes  

• Maintain relationships with existing record labels and to develop pipeline of destination content
• Identify new partners in Kpop that can give us access to Kpop related opportunities including but not limited to destination content, precinct activations and exclusive concerts/ festivals
• Identify and cultivate destination partners that are willing to co-invest to increase cost effectiveness of campaigns 
• Maintain and expand on the existing performance matrix to ensure a good tracking system of our investment and impact of the campaigns

2. Investment Promotion: Attract North Asia concept owners, brands, developers and investors to invest in Singapore's tourism landscape, and support investment areas/needs identified by STB HQ

• Provide timely reporting and analysis of tourism developments and consumer/market trends in North Asia to support identification of potential tourism concepts and investors to attract to Singapore.
• Help to build an investment network on behalf of STB and develop compelling value propositions to increase the attractiveness of Singapore as an investment destination for North Asian tourism/lifestyle businesses.
• Identify investment prospects, launch calls and drive engagements with partners to drive interest in Singapore as well as co-ideate possible business collaboration or investment opportunities.

3. Other projects: Officer may be required to undertake other duties and projects as assigned from time to time or have a change in portfolios due to a dynamic operating environment and as part of personal career development.

Competency requirements

• Showing good business acumen, analytical thinking and judgement     
• Working effectively within STB to achieve results
• Working effectively with stakeholders outside STB
• Serving with heart, commitment and purpose 
• Being innovative and learning continuously

[What we are looking for]

• At least 3 years of experience in marketing and partnerships, with experience in Kpop partnerships and/or investment portfolio as added advantage
• Track record of running successful partnerships / media campaigns and projects whether in a corporate company or agency; experience with destination promotion is a plus
• Past experience in managing celebrities, content creators and/or Key Opinion Leaders and/or driving engagement in online communities such as Instagram, TikTok and Naver blog/cafe
• Past experience and/or knowledge of overseas companies' set-up and investment is a plus.
• Knowledge of marketing metrics and ability to analyse data to assess marketing performance
• Good knowledge of digital and media landscape in Korea and good feel for the pulse of the consumer market in Korea
• Independent worker with strong project management and problem-solving skills, including ability to execute multiple projects simultaneously in a fast-paced environment
• Fluent in English, spoken and written
• Excellent presentation, verbal and written communication skills
• Good interpersonal skills to engage internal and external partners and stakeholders
• Proficient knowledge of Microsoft programs such as Word, Excel, Outlook and Powerpoint
• Willingness to travel to Singapore as part of corporate meetings and work duties (e.g. FAM trips) as well as within North Asia e.g. Tokyo, Busan. You may be required to staff after hours or weekend events where required as part of work duties, with associated time off in lieu.

Please submit a portfolio/CV as part of the application.

Application Status:
Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.

Written/Skill test required before interview?

1. Yes

Duration

1. 30 mins

Essay

1. What are some activities that STB can do to attract more Korean travelers to Singapore, with a focus on early careers (aged 25 to 39) and families with young kids.

Presentation

1. Prepare a short presentation of 3 – 5 minutes about how we can sustain interest on our social media i.e. Instagram and drive growth in followers. You may list some key points to discuss during the interview.

Any other requirements needed for this role:
Candidate will need to be prepared for travel to Singapore and the region e.g. Cities within Korea and Japan