DESCRIPTION OF THE ORGANIZATION

The primary objective of the Communications department is to raise the visibility of MSF’s medical humanitarian work and MSF’s profile in South Korea. The Communications team will ensure the development and delivery of coherent and clear public messages linked to MSF’s field activities and the humanitarian principles that underpin them. Strategies to raise the visibility and acceptance of MSF include communicating through multiple channels of mass and social media, digital channels, print and digital publications, and public events and campaigns, produced in Korean or translated from English to Korean.

PURPOSE OF THE POSITION

Under the direction of the Public Engagement Manager, the Audience Engagement Specialist supports the design and delivery of engagement initiatives that strengthen relationships with audiences and convert one-time participation into sustained engagement through programmes and recurring events. The role focuses on ensuring continuity of engagement beyond initial contact, by developing and operating programmes that support audience retention, loyalty, and deeper involvement with MSF. The position contributes to translating initial interest into sustained engagement through structured programmes and communication, under the direction of the Public Engagement Manager.

MAIN DUTIES AND RESPONSIBILITIES

1. Engagement Programmes

• Plan, develop, and run audience engagement programmes, including Missing Maps and Self-Action initiatives, in line with the direction set by the Public Engagement Manager.
• Identify and propose opportunities to scale or evolve engagement programmes to increase audience involvement and ownership.
• Manage and coordinate volunteers and programme crews, including recruitment, onboarding, scheduling, and ongoing engagement, to ensure effective programme delivery and a positive participant experience.
• Ensure continuity of engagement programmes regardless of outreach event schedules.
• Ensure alignment of programme content with MSF messaging and strategic priorities.

2. Engagement Event Execution

• Plan and deliver audience engagement events, such as public mapathons, film screenings, and talk sessions under the direction of Public Engagement Manager.
• Develop event formats that encourage deeper understanding of MSF’s work and foster continued participation.
• Coordinate the execution of assigned events, including planning, vendor coordination, on-site operations, and follow-up.
• Ensure that engagement events are aligned with ongoing programmes and contribute to sustained audience participation over time.
• Maintain records and contribute to post-event evaluation.

3. Relationship & Retention

• Support the design and improve engagement pathways that encourage participants to return and engage repeatedly over time.
• Identify opportunities to enhance participant experience and strengthen connection with MSF’s mission.
• Manage communication with participants, including follow-ups, newsletters, and programme updates
• Monitor and analyse participation data, including repeat and return rates.
• Compile and report data insights to the Public Engagement Manager to improve programme effectiveness and support long-term audience retention.

QUALIFICATIONS AND REQUIREMENTS

1. Essential Skills

• Commitment to the medical humanitarian principles of MSF and genuine interest in communicating about MSF’s values and activities; please see https://msf.or.kr/office-culture for MSF Korea’s values
• Minimum 2 years of experience in public communications/engagement/advocacy, event or campaign management at an international NGO or NPO, or PR and marketing in the private sector
• Bachelor’s degree in communications, marketing, and/or certification in project management.
• Experience in designing and managing audience engagement programmes, community initiatives, or participatory events.
• Strong understanding of audience engagement, retention, and relationship-building strategies.
• Experience in managing volunteers, communities, or participant groups, including communication and ongoing engagement.
• Strong analytical skills with the ability to track participation data and generate insights to improve engagement outcomes.
• Excellent communication and interpersonal skills, with the ability to build meaningful connections with diverse audiences.
• Ability to collaborate effectively with cross-functional teams, including Digital, Fundraising, and Advocacy.
• Highly organized, proactive, and capable of managing multiple programmes and timelines simultaneously.
• Comfortable working for a global organization and with colleagues of different nationalities and across different time zones.
• Native level Korean language ability.
• Basic English language level required.
• Available to work on evenings and weekends, as needed.

2. Desirable Skills

• Experience in community management, membership programmes, or volunteer engagement.
• Familiarity with audience journey mapping and retention strategies.
• Experience in facilitating workshops, mapathons, or participatory sessions.
• Interest in humanitarian issues and international affairs

주요 업무

1. 대중 참여 프로그램 운영

• 미씽맵, 셀프-액션 프로그램 등 대중 참여 프로그램 기획·개발·운영
• 자원봉사자와 프로그램 크루의 모집, 온보딩, 지속 관리
• 참여 프로그램 확장 및 고도화 기회 발굴 및 제안
• 아웃리치 행사 여부와 관계없이 지속 운영 구조 확보

2. 참여형 행사 운영

• 기존 참여자 대상 행사 기획 및 실행 (예: 매파톤, 영화 상영, 전시, 토크 세션 등)
• 배정된 행사의 실무 전반(기획·벤더 조율·현장 운영·사후관리) 담당
• 참여 프로그램과 아웃리치 행사 간 연계성 유지 및 지속 참여 유도
• 행사 기록 관리 및 평가 지원

3. 관계 구축 및 유지

• 일회성 참여를 지속적 관계로 전환하는 경로 설계 지원 및 경험 개선 방안 도출
• 뉴스레터, 후속 커뮤니케이션 등 참여자 관리
• 참여 데이터(재참여율 등) 분석
• 장기 참여 강화를 위한 인사이트 도출 및 보고

자격 요건

1. 학력

• 커뮤니케이션, 마케팅 관련 학사 학위

2. 경력

• 커뮤니케이션/마케팅 또는 행사/캠페인 프로젝트 관리 분야 경력 최소 2년 이상

3. 언어

• 한국어 원어민 수준
• 기본적인 영어 이메일 작성 및 의사소통 가능

4. 필수역량

• MSF 가치 및 인도주의 이슈에 대한 관심
• 다양한 이해관계자와의 탁월한 관계 구축 및 커뮤니케이션 능력
• 참여 데이터를 추적하고 개선 인사이트를 도출하는 분석 역량
• 마감이 서로 다른 여러 프로젝트를 동시에 관리하는 역량
• 자율적이고 주도적인 업무 수행 능력
• 우수한 대인관계 및 타부서 협업 능력
• 다양한 국적의 동료 및 상이한 시간대와 함께 일하는 데 익숙한 자
• 행사 일정에 따라 야간 및 주말 근무 가능

5. 우대 요건

• 자원봉사 프로그램 운영 또는 커뮤니티 관리 경험
• 대행사 협업 경험
• 여정 매핑(journey mapping) 및 유지 전략에 대한 이해
• 워크숍·매파톤·참여형 세션 퍼실리테이션 경험

APPLICATION PROCEDURE

If you are interested in this position,
please apply by clicking the <지원하기> button with your English CV and English cover letter attached. 

We will reach out to the chosen candidate, and the application process will conclude once the final candidate is confirmed.