Main Mission

Supports Director of PR in maximizing Fendi’s Coverage as it relates to national and regional media through press and product placement. General support of the department on a need be basis.


Main Responsibilities

PR communication

Media Planning and Budgeting (Yearly/monthly) executing all PR actions via communication meeting

Execution all PR actions via communication meeting with AD/Stylists, PR agencies, Influencers

Planning and execution of paid editorial(cover, products)

Celebrity endorsement and Seeding(target celebrity and influencer, mediator, push dressing, )

Fashion show/global event ( cast celebrity, arrange video, organizing press, arrange total look, release photo)

PR Planning & Reporting : Develop the annual plan & report based on brand guideline, marketing plan and business objectives.

Managing Relations with Communication VIPs: Regularly develop and strengthen relationships with press & opinion leaders (including celebrities)

Implementing Brand/Product Event: Take lead of planning and executing Brand/Product Event in line with Brand central guideline

Managing Communication Materials: Manage communication materials of new launched and pillar products on a regular basis

Managing PR KPIs: Review and analyze PR resultants on a monthly basis, and report to Regional/central office

Managing Internal Communication: Leverage Internal communication of sharing the plan and resultants with internal team and brand Regional/Central Offices

Supporting Media Crisis: Support MACOM Director to manage media crisis under the group guideline.

1.  Experience   
7 years experience in the area of PR and advertising, promotion                    
Industry experience in luxury goods or consumer goods, services advertising/PR                     
                        
2.  Education    
Bachelor’s degree  in the fields of communication, international relations, PR & Marketing, preferably.                                    
3.  Skill    
Prefer media agency experience                   
Excellent communication, negotiation and presentation skills                    
Good command of English(Korean mother tongue)                     
Good knowledge of communication and event fields                    
Management experience