Hardship Level (not applicable for home-based)

A (least hardship)

 

Family UNOPS LICA3

 

2023-09-18 August 1, 2023 1. General Background
(Brief description of the national, sector-specific or other relevant context in which the individual contractor will operate)

UNHCR Korea is considered one of the key markets for PSP with long growth potential to raise over $ 80 million in the years to come. In line with this strategy, UNHCR Korea set the Digital and Direct Response TV (DRTV) fundraising programme expansion as the most important growth driver bringing over 40% of PSP Korea’s acquisition revenue.

However, Korea becomes an increasingly competitive fundraising market with various Non-Profit Organizations investing heavily in digital and DRTV fundraising activities year by year.

For this, strengthening competitive content development capacity including creatives and campaigns is essential. This new UNOPS LICA position at GS3 level will assist G6 PSP IG Associate (Multi-channels) to achieve this goal.

2. Purpose and Scope of Assignment
(Concise and detailed description of activities, tasks, and responsibilities to be undertaken, including expected travel, if applicable)

Digital and DRTV Fundraising Content Production and Management
• Assist to set up and maintain UNHCR Korea’s Digital and DRTV fundraising content marketing strategy including its website, digital/social platforms, and TV media aligned with UNHCR Korea’s fundraising goals to acquire new donors.
• Assist to develop and produce all types of Digital and DRTV fundraising content and campaigns, including digital paid ads creatives (e.g., display banners, video clips, search ad copies), DRTV advertising creatives, and collateral materials.
• Archive UNHCR Korea’s Digital and DRTV fundraising assets including photos and videos.
• Support other units with Digital and DRTV fundraising campaign elements where required.

Digital and DRTV Fundraising Content Performance Analysis & Reporting
• Monitor performances of all Digital and DRTV fundraising content activities as well as related market trends.
• Provide performance analysis reports on Digital and DRTV fundraising content results regularly and on an ad-hoc basis, when needs arise, utilizing analytic tools such as Google Analytics/Google Tag Manager.
• Assist to develop and maintain the content database to provide data-driven marketing.

Digital and DRTV Fundraising Marketing
• Assist to plan, develop, and execute Digital and DRTV fundraising strategies and annual plans.
• Assist to implement all types of Digital and DRTV fundraising campaign activities including Display Advertising (DA) / Social media Advertising / Search Engine Marketing (SEM)/Traditional TV and cross-media marketing.
• Research, identify, and run any new digital fundraising platforms/channels and micro-donation sites.

Partnership and Supplier Management
• Work with various partners, media agencies, and suppliers for Digital and DRTV programmes.
• Support administrative tasks including procurement, vendor contracting, and payments.

Perform other duties as required.

3. Monitoring and Progress Controls
(Clear description of measurable outputs, milestones, key performance indicators and/or reporting requirements which will enable performance monitoring)

The LICA will work for the UNHCR office under the direct supervision of PSP IG Associate (Digital & DRTV fundraising).

4. Qualifications and Experience
(List the required education, work experience, expertise and competencies of the individual contractor. The listed education and experience should correspond with the level at which the contract is offered.)

a. Education (Level and area of required and/or preferred education)
- University degree in preferably marketing, advertising, or communication preferred

b. Work Experience
(List number of years and area of required work experience. Clearly distinguish between required experience and experience which could be an asset.)
- Minimum 1-year relevant experience with High School Diploma; or 0 year of experience for Bachelor or equivalent or higher
- Previous work experience in digital content/media/platform/agency/NPO would be preferred.

c. Key Competencies
(Technical knowledge, skills, managerial competencies or other personal competencies relevant to the performance of the assignment. Clearly distinguish between required and desired competencies)
- Experience in delivering digital/social content marketing campaigns;
- Experience in fundraising or income generation by marketing program implementation;
- Experience in producing digital/online content (e.g., online ad campaigns, blogs, videos, Facebook, etc.).
- Strong copywriting and editing skills
- Knowledge of specific software including Microsoft Office software (e.g. Powerpoint, Excel, Adobe Photoshop, Adobe Premiere);
- Excellent written and verbal communication skills both in Korean and English;
- Interested in humanitarian activities and International organizations.

d. COVID-19 Requirement
- Recruitment as a UNHCR staff member and engagement under a UNHCR affiliate scheme or as an intern is subject to proof of vaccination against Covid-19.

 

Standard Job Description

 

Required Languages

English

,

Korean

,

 

Desired Languages

,

,

 

Additional Qualifications

Skills

Education

Certifications

 

Other information

This position doesn't require a functional clearance