[PURPOSE OF THE POSITION]

Main aim is to use digital technologies to increase acquisition and engagement with donors through different on-line channels to increase donor’s retention and support donor’s cultivation. Reaching out to individual Koreans through appealing content and campaigns is crucial to diversify acquisition of one-off and regular donors and in order to grow the size of the donor base in compliance with budget allocations. The role of the Digital Fundraising Manager is transversal in order to support other FR pillars.

1. Be a key contributor in the development of strategies and plans for all aspects of digital fundraising for MSF Korea and content creation
2. Oversees all activities related to the digital fundraising in order to meet KPIs and grow the size of the donor base in compliance with budget allocations
3. Closely collaborates with Acquisition Manager in overall acquisition activities
4. Researches and develops tactics under the supervision of the Head of Digital to meet targets identified and support the MSFK overall Digital Fundraising Plan of Action
5. Ensure transversal collaboration within fundraising department and Communications department
6. Reports on progress of each digital fundraising activity to the Head of Digital on a timely basis and provides solutions as needed
7. Supports, supervises and appraises all aspects of professional performance of staff involved in digital fundraising team

[MAIN DUTIES AND RESPONSIBILITIES]

1. Analyses and Planning
2. Be key contributor in the development of the strategy, proposes plans for development, and creates action plans for digital fundraising activities, and fully assumes their implementation
3. Ensures proper implementation of annual digital fundraising activities based on results analyses, with consideration of expected overall revenue and expenditures, including compliance with MSF and Korean practices and legal standards
4. Ensures transversal collaboration and support on digital activities within fundraising department and across MSFK as needed to maximize effectiveness of digital fundraising
5. Ensures precise campaign plans to reach the target audience through appropriate digital channels
6. Plans and Ensures the complementarity of the various acquisition activities to digital acquisition activities
7. Researches, proposes and implements new digital fundraising activities and technologies that will optimize KPIs related to fundraising plan and keep MSF Korea at the forefront of developments in digital fundraising, including risk assessment
8. In close collaboration with communications department proposes campaigns for generating new leads
9. Plan and implement corrective actions if needed

2. Supervising implementation of plans
3. Supervises the schedule of implementation of all digital fundraising activities and ensures the complementarity to various acquisition activities
4. Manage and monitor the execution of digital fundraising budget to ensure that expenditures are in compliance with the allocated budget and in accordance with the plan of action and best practices
5. Manage relationships and contracting, and supervises the performance of external digital agencies
6. Supervises and contributes to the development of new digital content that is consistent with MSF international standards
7. Is responsible for the implementation of relevant eDM activities, including content, planning, and distribution
8. Strengthen digital channels related to lead nurturing and fundraising automation processes
9. Collaborates with communication department to coordinate brand awareness, editorial strategy, publishing schedules and fundraising efforts
10. Supervises the fundraising part of the web and ensures it is up to date, contains actual and relevant information including compliance with MSF and Korean practices and legal standards

3. Monitoring and Reporting
4. Provides a comprehensive monthly report to the Head of Digital including an in-depth analyses of digital fundraising activities and assess against goals (ROI and KPIs)
5. Monitors the performance of all digital fundraising campaigns and activities and provides updates and recommendations to the Head Of Digital in a timely manner
6. Monitors the performance of all digital fundraising activities that are in support of other Fundraising pillars and provides updates and recommendations to relevant managers in a timely manner
7. Monitors up-to-date digital best practices within the MSF movement, and in Korea and the wider industry and adopt/adjust MSF Korea practices accordingly

4. People management
5. Sets individual performance objectives, does performance appraisals, and ensures that staff is accountable to internal MSF K policy
6. Interviews, hires, trains and coach employees under his/her supervision
7. Ensures personal and professional development by proposing training when necessary
8. Provides mentorship to Digital fundraising team
9. Ensures that each member of the Digital fundraising team is tracking and monitoring results of individual caseload
10. Supervises and monitors the full completion of duties and determines priorities

5. Departmental and Other
6. As an active member participates in MSF relevant Working Group and attends the relevant working group meeting abroad when approved by Head of Digital
7. Provides constructive input to department related activities (e.g. team meetings, strategic planning, cross - departmental support activities)
8. Under the supervision of the Head of Digital, coordinates and works closely with MSFK’s Communications on digital needs
9. Willingness to adjust work schedule to suit the needs of the Fundraising responsibilities. This may include working flexible hours and providing support to other roles when required (networking, MSFK events and evening teleconferences with digital platform).
10. Undertake such other activities as may be required and approved by the Head of Digital

[QUALIFICATIONS AND JOB REQUIREMENTS]

Essential skills and experience

• Minimum 5-year Experience in Performance Marketing in diverse media
• Experience and successful delivery of a diverse range of digital marketing strategies and campaigns
• Strong understanding of the digital marketing trends, SNS for business, web analytics and tools in Korea,
• Demonstrable experience developing and implementing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Strong interpersonal, communication, negotiation and presentation skills
• Analytical skills: ability to interpret and translate data into actionable steps
• Writing skills: creative thinking with ability to write professional, persuasive, and friendly content, including emails, and appeal letters
• Multi-tasking: ability to handle several tasks simultaneously, managing multiple projects at once working to deadlines and find efficient ways to carry out repetitive tasks
• Ability to work independently and as a member of a team
• Fluent in written and spoken Korean and English

Desirable skills and experience

• Knowledge of Drupal CMS, HTML, and CSS concepts
• Design experience, preferably using Adobe CC (In-Design, Photoshop, Illustrator)
• Previous experience in managing people
• Minimum 5 years of relevant work experience in NGO and or corporation
• Knowledge of MSF and its work
• Experience in strategic development planning, budget planning and control
• Experience and/or understanding of Fundraising as a discipline
• Proven ability to manage external agencies

​<APPLICATION PROCEDURE>

If you are interested in this position, please send your motivation letter and CV in English to HR Department at:  recruit@seoul.msf.org at your earliest convenience.
We will contact the selected candidate within 2 weeks after receiving the application.