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WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.
ABOUT WFP
The United Nations World Food Programme is the world's largest humanitarian agency fighting hunger worldwide. The mission of WFP is to help the world achieve Zero Hunger in our lifetimes. Every day, WFP works worldwide to ensure that no child goes to bed hungry and that the poorest and most vulnerable, particularly women and children, can access the nutritious food they need.
ORGANIZATIONAL CONTEXT
The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives, delivering food assistance in emergencies, and working with communities to improve nutrition and build resilience. Every day 5,600 WFP-chartered trucks are on the road; 100 planes are in the air and 30 ships are at sea.
Work as hard as we might, through drought and floods, conflict and peace, disasters natural or man-made, the needs are immense and growing. 828 million people in the world do not have enough food to eat. To get to a world with Zero Hunger faster, WFP has significantly increased resources in recent years from donor governments. We are now investing in and growing private sector fundraising (PPF) to reach more people.
The Private Partnerships & Fundraising Division (PPF) is responsible for mobilizing resources from the private sector. PPF has developed an ambitious five-year strategy and our ambition is based on need. WFP’s private sector strategy (2020 – 2025) proposes to dramatically increase income from individuals to help reach more people and get to Zero Hunger faster, using new digital engagement tools to reach audiences across the globe in a flexible and cost-effective way.
INDIVIDUAL FUNDRAISING
In the first three years of the new growth strategy the PPF Individual Giving (IG) team recruited 130k new supporters from over 190 countries primarily through digital advertising (Facebook and Search) with some local DRTV testing. Annual income more than quadrupled from $3m in FY19 to $27m in FY22 with growth ambitions going far beyond this.
Our focus is a digital-first strategy, working through a centralised global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi-channel loyalty programme that delivers a best-in-class donor experience. The programme now recruits donors in English, French, German, Spanish and Arabic, with language capabilities also including Korean, and it delivers the supporter experience through email, SMS, WhatsApp, outbound telephone and Facebook.
To escalate growth further and diversify this successful digital programme, WFP PPF intends to expand and localise the global digital fundraising programme in the Republic of Korea during 2023 in collaboration with WFP Seoul Global Office (SEO). Together, the aim is to take forwards the learnings and best practice attained internationally and launch a hybrid programme in a profitable market, that offers high returns on investment and a sustainable stream of loyal donors through its affinity for regular giving.
JOB PURPOSE
WFP SEO and WFP PPF is looking for an Individual Giving (IG) Fundraising Coordinator who can support the coordination, set up and launch of a digital paid IG programme in the Republic of Korea. This new programme would replicate the global digital first IG strategy that has been developed over the last three years but localised to maximise returns in the market.
The successful candidate would be responsible for onboarding a new paid digital marketing agency, management and coordination all launch activities including translation, under the strategic direction of the WFP PPF & WFP SEO. As well as support locally from a tech and CRM perspective, to ensure a seamless donor experience from paid activity through donation page and payment gateway, and into the existing PPF supporter journey.
Reporting to the WFP SEO, with a technical reporting line into the WFP PPF IG Team in HQ.
KEY ACCOUNTABILITIES (not all-inclusive)
1. Overall drive forwards the coordination of launch activities that ensure WFP launches a localized IG fundraising programme in the Republic of Korea by the end of Q2 2023.
2. Be the point of contact for the paid media agency in the Republic of Korea. Coordinating the set up and delivery of paid media activities on both Naver and Google platforms.
3. Ensure all-new paid media activities are delivered in accordance with WFP best practice to reach the required returns, whilst executing the localization needed for success.
4. Translate (as required) and proofread all Supporter Acquisition and Supporter Experience Materials into Korean.
5. Develop a CRM solution alongside the WFP PPF IG Tech Team to ensure a seamless and data privacy complicit transfer of donor data from existing donation pages and payment gateways into the CRM (Salesforce).
6. Review the terms and conditions of the current CRM provider with a view to applying for a short-term extension.
7. Develop process maps from paid media platforms through to CRM for WFPs Korean donors.
8. Develop a process to offer tax deductibility for Korean donors and ensure the receipting process is automatic.
9. Support WFP PPF & SEO in launching a new Korean payment gateway on existing WFP owned global donation pages.
10. Provide WFP PPF and WFP SEO with an audit of the current Korean donor population, alongside a plan to transfer these existing donors into Salesforce for appropriate ongoing stewardship.
11. Support and keep WFP SEO fully abreast with the status of the paid IG programme on a weekly basis, gather inputs and any feedback critical to successful localization.
12. Ensure all paid media activities and donor facing communications are aligned with WFP SEO wider Communications, Advocacy and Marketing.
13. As required liaise with other UN agencies and NGOs based in Seoul.
STANDARD MINIMUM QUALIFICATIONS
Education
Bachelor’s degree in marketing, or other relevant fields
Experience
At least three years of professional experience in Marketing, individual giving, and/or paid media in the international organizations or companies.
Languages
Fluency (level C) in English language and the duty station’s language, Korean
Knowledge and Skills
Working knowledge of media agency management.
Skills and knowledge of creative production for individual giving campaigns.
Self-motivated with critical attention to detail, deadlines, and reporting, with the ability to manage multiple, concurrent priorities on tight deadlines.
Ability to work well autonomously and within a team in a fast-paced environment.
Working knowledge of the marketing/fundraising campaign processes including supporting TECH stack solutions – CRM, payment gateways & landing pages
Copywriting for international development/humanitarian causes and exceptional written, verbal, and interpersonal communication skills.
Flexible and adaptable to change and available to work out of hours when required
DEADLINE FOR APPLICATIONS
by 23:59pm 11 April 2023 (KST)
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WFP has a zero-tolerance approach to conduct such as fraud, sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. All selected candidates will be expected to adhere to WFP’s standards of conduct and will therefore undergo rigorous background verification internally or through third parties. Selected candidates will also be required to provide additional information as part of the verification exercise. Misrepresentation of information provided during the recruitment process may lead to disqualification or termination of employment
WFP will not request payment at any stage of the recruitment process including at the offer stage. Any requests for payment should be refused and reported to local law enforcement authorities for appropriate action.
