Purpose and Scope of the Job

As the Engagement Manager at Greenpeace East Asia, your primary responsibility is to spearhead the engagement strategy's development, support, and implementation (roles based in Hong Kong, Taiwan, Korea, and Japan). This pivotal role within the Fundraising & Engagement Department requires you to infuse insight, expertise, energy, and
enthusiasm to align supporter engagement and digital output with Greenpeace East Asia’s overarching brand, communications, and fundraising strategies. This alignment is crucial for delivering a unified voice and brand presence across various digital platforms.

Your collaboration with the Fundraising and Engagement Department Leadership team is instrumental in executing the organization's integrated audience awareness initiatives. In addition, you will actively contribute to establishing metrics and KPIs for comprehensively measuring the performance of both potential and existing supporter engagement. This
multi-faceted approach, from strategic alignment to performance measurement, positions you at the forefront of ensuring a cohesive and impactful engagement strategy for Greenpeace East Asia.

Your role extends beyond routine responsibilities, making you an integral part of the leadership team, actively contributing to the organization's overarching goals and strategies. This collaborative effort is essential for achieving a harmonized and effective approach to supporter engagement, amplifying Greenpeace East Asia’s impact in the region. (L1-L4)

Scope
As the Engagement Manager, your core responsibility is to harness the brand understanding within the Fundraising & Engagement team, empowering the creation of impactful engagement strategies that establish profound connections with our audiences. To achieve this, you'll draw insights from ongoing audience persona reports, integrating a robust
emphasis on audience-centric design into Greenpeace campaign projects.

Your role extends to crafting dynamic digital engagement strategies, fully exploiting the vast potential of the digital space. A pivotal aspect of your responsibilities involves active collaboration with external digital agencies, vendors, and regional experts, enhancing our capabilities and cultivating opportunities for mutually beneficial partnerships. Integral to your position is facilitating synergy between offline and online initiatives, achieved through close collaboration with our community outreach teams. This concerted effort ensures a comprehensive and cohesive approach to engaging our audience across diverse platforms.

Aligned with our strategic initiatives, you will be pivotal in implementing and documenting local brand guidelines and social media policies. This commitment ensures uniformity and adherence to our strategic objectives, fostering a positive and recognizable brand image.

Job responsibilities

Develop & Implement Strategies
● Drive brand awareness, supporter engagement, and revenue growth through the development and execution of comprehensive marketing strategies. (L1-L4)
● Proactively analyze industry trends, consumer behaviors, and competitive landscapes to inform marketing strategies and decision-making. (L1-L4)
● Optimize existing digital channels and integrate new technology for marketing tech, data integration, and campaign optimization. (L1-L4)
● Work with Fundraising & Engagement Leadership to implement a data-driven strategy to enhance understanding of supporters' demographics and interests, offering recommendations to improve content and online presence. (L1-L4)
 

Engage Supporters and Audience Coordination
● Innovate and enhance supporter engagement strategies for broader and deeper impact. (L1-L4)
● Provide expert guidance and develop plans for Greenpeace projects, ensuring audience-centric campaign design that mobilizes people power for impactful change. (L1-L4)
● Support the Fundraising & Engagement leadership with their digital fundraising strategies by elevating online visibility, optimizing digital products, and creating compelling content for fundraising initiatives. (L1-L4)
● Take charge of brand-enhancement projects, ensuring disciplined communications and a consistent brand image across all channels. (L1-L4)

Performance Monitoring
● Create qualitative and quantitative key performance indicators and metrics for digital engagement projects; (L1-L4)
● Analyse marketing metrics, track campaign performance, and provide actionable insights to optimise ROI and achieve KPIs. (L1-L4)
● Develop ways to effectively and regularly monitor the organization’s brand recognition level within engagement projects; (L1-L4)

Omnichannel & Contents Management
● Oversee the creation of professional, engaging digital content to effectively convey Greenpeace's mission, vision, and campaigns. (L1-L4)
● Conduct quality control on digital output, ensuring alignment with organizational values, branding strategy, and audience understanding. (L1-L4)
● Expand the network with external digital agencies, vendors, and regional experts, seeking collaboration opportunities. (L1-L4)
● Monitor project and channel performance, proposing improvements for enhanced user engagement. (L1-L4)
● Ensure regular and timely reporting on engagement progress within Greenpeace East Asia offices and to international offices. (L1-L4)
 

Team Management and Cross-Functional Team Leadership
● Ensure team performance by managing and implementing personal growth plans. (L1-L4)
● Collaborate with stakeholders from various departments, providing leadership in the development and implementation of engagement strategies. (L1-L4)
● Share insights and lessons learned across offices to establish best practices for digital engagement in Greenpeace East Asia. (L1-L4)
● Cultivate a culture of creativity, intelligent risk-taking, and collaboration within the team. (L3-L4)
● Contribute to the global engagement community within Greenpeace as needed. (L3-L4)

Competencies Profile

Skills and Expertise required

● Proven digital expertise in spearheading the conception and execution of transformative digital strategies that enhance customer engagement, resulting in tangible and impactful outcomes.
● Demonstrated leadership in managing project teams, adeptly handling stakeholder requirements, and overseeing collaborations with third-party digital agencies.
● Exceptional project management skills coupled with experience in matrix management, ensuring efficient and successful project delivery.
● Established track record in measuring and analyzing the effectiveness and efficiency of digital platforms, showcasing a commitment to data-driven decision-making.

Specific Work Environment

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